Last night I headed over to Penney's to acquire a pair of slacks. Totally not at all to check their new pricing strategy. Nah.
Other than a few bold orange squares hanging from the ceiling (I suppose to drive home their new motto of "fair and square" pricing) nothing seemed out of the ordinary. Tons of beige decor and happy salespeople.
The price tags were different though. The prices were... round. $25, $18, $20, etc. The items were divided in two categories: everyday price and best price. For those of us obsessed with sales, there is still the best price rack.
jcp did a good job of creating a buzz in my head. I had to check out the store my family has been shopping at for centuries. After watching the colorful non-Ellen ads that have aired, I'm sad to say that the changes they made aren't radical. Still beige, still my jcp. The price tags freak me out a bit, but I'm sure I'll get used to it. At least they still give you a 20% discount when you use their card.
Conclusion: Mixed feelings. Even though I know I'll be getting "the best deal" when buying a product, there is no longer a sense of satisfaction when you see the price go down from a $32 to an $18, because there is no $32 to begin with.
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